Growing Your Email List
Three opportunities to grow your email list
on social media.
Where were you on October 31st, 2022? Were you among the millions of Instagram users who could not actively use your Insta account? No scrolling, no posting, and no reels! It was tragic and an absolute nightmare! This was awful for personal users but think about all of the businesses that rely on social media to market, sell, and advertise their businesses. Days that social media stops working cost these businesses money each and every second they are down.
How can you make sure your business still thrives when your social media platforms aren’t working? Easy, grow your email list! You own your email list and the emails that are attached to it. So when you utilize your email list to speak to your customers, you can still market, sell, and advertise to them regardless of what other apps are doing. Here are three ways to grow your email list using your existing social media audience!
Use Links
One drawback of an actual post on Instagram is that you can’t attach a link to your website. However, Facebook does as well as Facebook and Instagram stories! When you use a link in a FB post or stories, your viewers can visit the attached webpage. These links are a great way to get your viewers to the page where they can sign in for your email list!
Opt-Ins
How many times have you been shopping online when a pop-up appeared telling you that you can get 10% off your first purchase…just drop your email here. These opt-ins can work for your business too! Style guides, a session prep checklist, and how to take better photos on your iPhone are all fantastic opt-in ideas to collect an email address.
Question Box
Another great feature that you can use in stories is the question box. Rather than having them leave the app to visit your website, you can collect email addresses using a question box. However, you do need to let your viewers know that this is specifically for a newsletter list, and they will have the option to opt out at any time.
Don’t let growing your email list be a daunting task! Use what is available to you to make it easier! The next time the ‘gram or FB is on the fritz, you will be so excited to email your customers and let them 'know that you are still here to serve them however you can, social media or not! Not quite sure what to say to grow your email list?